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CinchLink Web Sites for Small Organizations

...smart internet marketing
...to grow your small business

5 Wolf Trapp
Pittsford NY 14534

CinchLink Internet Marketing Services

Frequently Asked Questions about CinchLinkFAQ

  1. How does CinchLink differ from others?

We differ in three ways:

  • We deliver web marketing, not just website design:  This includes understanding your business, and making sure that your business goals and marketing goals are incorporated in our planning. 

  • We are on-time:  if time is important, we can have a starter website up and running within two weeks of receiving your go-ahead and content.

  • We work within your budget.  Those with an unlimited budget can probably get an "ultimate" web site from another firm.  Customers consider us because we work within a budget, and provide measurable results.

  1. How long have you been in this business? 

    • We have been based in Pittsford, NY for twelve years.  Our studio-office is just east of the Village of Pittsford, north of the Pittsford post office.  We have facilities for small meetings, including video and audio conferencing.  Prior to that we have over a dozen years experience with Xerox and AT&T in sales, product marketing, sales management, and strategic marketing planning.

  2. Do you have any references?

    • Yes, every one of our current customers is a reference, and I will be pleased to provide you with a contact name and phone number. 

  3. Do you charge for a quote? 

    • No.  Usually after a phone call, and an hour meeting, we can prepare a quote.  If your marketing program requires extensive outside contractual services, that needs to be taken into account. 

  4. How does payment work? 

    • After an initial no-cost meeting where we scope the job, I provide you with a quote.  After a down payment, including any purchased services, we'll get to work.  We can bill you on a monthly basis, or as the job progresses. 

  5. What do you do besides web sites?

    • Social media, web sites are merging into part of a large social internet experience.  We can help with blogs, telemarketing, social network marketing, direct mail, "Pay Per Click" - PPC advertising on Google, Bing, Facebook, and other firms, video and audio podcasting, and more.  Plus, we take care of operating details of email, spam control, and hosting.  If you need photography, image editing, and video work (including YouTube posting), give us a call with your ideas.

    • SEO - Search Engine Optimization - is the art of getting your web marketing message near the top of search engine rankings, such as Google.  We do well with this.  For example, do a Google search for "Pittsford websites for business ".  Then call the first company that appears in the free listings.

  6. Is there a guarantee?

    • All work performed by CinchLink carries a 100% money back guarantee.  Details are included in our quotes.

  7. What does it cost?

    • Some small business websites have a minimum operating charge of about 50 cents per day: $180/year.  Additional one-time charges include setup charges for layout, design, editing, testing, and posting.  They run from about $200 for a one-page "business description" type site, to $3,000 for a six page fully customized static site.  Dynamic sites, with inventory control, shopping carts, and more can be purchased or rented, and require more discussion.

    • Social networking and PPC programs can be developed to fit your budget.

  8. How long does it take?

    • A small program can be up and running within 10 business days after we receive your down payment, and approved content.  Most larger marketing programs take four to 10 weeks to develop detailed content, and fully test its effectiveness.

  9. I don't have a current "Marketing Plan" or "Business Plan".  Are these really needed?

    • Yes.  But they can be a one-page document.  For you to be satisfied, you'll want to document the way to create interest, to quickly respond to inquiries, have skilled people to handle the service you are providing, and know what to charge, so you can cover your expenses. 

  10. Can I maintain the site myself, without paying you for changes?

    • Yes, and this should be specified during our initial conversation.  We will need to discuss the type of work you want to do, and the type of work we should plan on doing. 

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