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CinchLink Web Sites for Small Organizations

...smart internet marketing
...to grow your small business

5 Wolf Trapp
Pittsford NY 14534


CinchLink portfolio photoHelping small business and non-profits succeed.

CinchLink has helped numerous Rochester business organizations strengthen their web marketing.  We specialize in websites for business organizations under 10 people, although we have supported much larger organizations.  We call on our 20+ years of domestic and international sales and marketing experience.  This means your custom web site is fully integrated with your marketing plan.
Read the brief summaries presented below to obtain a better understanding of some of our completed activities.
  • a private professional practice wanted to convey the depth of support offered to clients.  We advised on easy to understand terminology, graphic images, and flow of the customer provided content. 
  • retirees from a major corporation wanted to join together to focus on common objectives.  CinchLink worked with their officers to build a website they can easily maintain themselves, without the use of a webmaster, and the associated costs.  Plus, we helped them get found on search engines, so membership can grow.
  • an association wanted to entice prospective members to join, and thus strengthen their membership.  Moreover, they wanted to retain members by better communications of upcoming events, and make it easier to indicate interest in the events.  CinchLink worked with officers to completely refresh an older website to achieve these objectives.
  • an entrepreneurial designer developed a fresh new design for embroidered t-shirts.  She needed photos of her new designs, showing close-up of the detail work.  CinchLink completed the photography, performed the Photoshop editing, and helped bring out marketing messages. 
  • a small computer-training organization with an all-volunteer staff needed to communicate their latest course schedules and fees.  In addition, they wanted to strengthen relationships with their volunteers.  CinchLink led an internal team to build a new Web site from scratch.
  • a medium sized apartment complex wanted to build more traffic to their Web site by having a higher ranking in search engines such as Google.  We helped them optimize their existing site's technical features so that search engines mentioned them higher on their list. 
  • a manufacturer's representative wanted to clearly communicate their business focus, and how their services met customer needs.  CinchLink helped develop a detailed insight into the Principals represented, including numerous photos.  Along with a new email service, the site was developed in about four weeks.
  • a business consultant that serves Fortune 50 clients needed to strengthen communications with existing and potential clients.  Moreover, the web site's usefulness was to be a testimonial to the skills and expertise of the consultant.  CinchLink implemented the original site, and later added two additional webs.
  • the owners of a window decorating service wanted to build revenues by showing examples of completed work.  CinchLink developed a layout with the client, and included examples of both testimonials and completed work.  An attractive design was modified to match the customer's existing identity.  Links with professional associations built the strength of this growing business.
  • a professional pet sitting service wanted to expand business.  The new website was closely integrated with a Yellow Pages marketing campaign serving their target market.

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