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CinchLink Web Sites for Small Organizations
 

...smart internet marketing
...to grow your small business
 

dave@cinchlink.com
CinchLink
5 Wolf Trapp
Pittsford NY 14534
USA
585.586.7652

Services

CinchLink Website ServicesWith the arrival of social and mobile marketing, CinchLink has expanded our marketing and sales support services.  We can help you strengthen your business or non-profit with several approaches.  These five services summarized below are typical of the projects we have taken on with our clients.
If your situation is not listed, feel free to call us for a no-cost initial talk about your priorities.

Do it yourself? Custom websites are a thing of the past for most these days.  We will help you find a CMS template, or a "cloud" hosting service, and get you started with the internet presence that meets your needs.

1.  Build a new marketing presence.  Frequently a small 3-5 program can be up and running in 3 to 6 weeks from date of approval.  What's the process?  See an illustration of how it might work on our Worksteps web page.

2.  Refresh your existing program.  Perhaps your website or blog does not reflect your current priorities.  We can bring it up to date, so that it incorporates your current marketing and growth strategies.  Plus, we can add dynamic content to keep visitors returning.  Moreover, refreshed sites automatically receive higher search engine ranking.  This includes having a mobile compliant site: one that looks great on a Blackberry or iPhone.  One side benefit: if you are hassled by SPAM, we have a new economical solution that removes the bad stuff, and let's through the info you need.

3.  Build traffic to your business.  Whether it's improving your search ranking (SEO), or testing and implementing PPC (Pay Per Click) advertising, we can assist.  Our experience with increasing quality hits can help you grow the numbers of interested people visiting your site.  We keep current on the changing techniques by attending seminars and workshops conducted by industry leaders.  Increased traffic translates into increased profitable revenue.  Moreover, we can create reports based on analysis of your visitors.

4.  Keep visitors returning to your site.  We can work closely with your promotional associates to have a stream of new news on your website, so initial visitors keep returning.  For example, an opt-in email campaign can reinforce your other marketing and advertising activities.  Facebook and local networks can help certain other organizations.

5.  Retain visitors by improving usability.   Visitors leave a site for any number of reasons:

  • it's not what they expected

  • the page is cute, but is not clear

  • they get lost on the page - or found it difficult to find the information that really is in the website

  • they found what they want, but don't know how to contact you, to find you, or find the right person in your organization.

We can analyze your site and optimize it to keep visitors' attention

Not sure which service might apply to your situation?  Give us a call on the phone to talk it over.  No charge, of course.  Call Dave at 585-586-7652.

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