Work Steps For an Internet Marketing
much time will it take for my web marketing project?
How do we begin?
We have found that
initially considering six steps makes sense. Meeting your particular requirements may
involve skipping some of these steps, or modifying them. After
our initial conversation, we will develop a proposed
plan for your specific situation.
Initially, we need to talk about:
- how often your information will be
- how much of those changes you
want to do, and how much you prefer that CinchLink does.
Then we can scope using some or
all of the steps below.
To develop an individual marketing or website
plan, we recommend these six steps:
1. End Point Creation.
Most important, what payoff do you expect when the project is
complete? What is your goal? First we want to talk in order to understand
your goals, and constraints. What are your requirements?
What activities will you do? What's already done? What work
will CinchLink need to accomplish? How
will it help your organization or business succeed? This
will let us prepare an estimate of schedule, responsibilities,
and costs - in writing. Usually, a down payment will
signify your approval for us to begin activities in earnest.
2. Detailed Work Plan.
Create a week by week schedule draft. Clearly identify the
market segments for this web site. What content already exists? What needs to be created? What other
partners or suppliers need to be engaged: advertising, graphics,
hosting, photography, etc.? The output of this phase is a
go-ahead for all the involved people to start detailed work that
will end in a web marketing prototype.
3. Prototype. A
couple of layout ideas will be sketched for your review.
After discussion, simulated testing, and feedback, we will do more work on the most
promising approach. Outside vended services are selected,
if needed. Toward the end of this phase, all content to be
provided by the client is due to CinchLink. At the end of
this phase, the heavy integration and early market testing will begin
4. Assembly and
Development. This phase usually involves extensive
work by CinchLink. Graphics are optimized for fast viewing
on the web.
Social networking accounts are created or edited. Textual content is entered. Formatting is implemented.
Some spot testing with users and/or the client is conducted, and
feedback is collected.
This phase ends with a demonstration of the "first-draft"
marketing presence. Needed changes from the client are sent to CinchLink
some final tweaking in the next phase.
Preparations. After final tweaking is complete, the
content is uploaded to your hosting server and suppliers. Live tests are
- ensure quick comprehension by
- validate any keyword
- measure compliance with
- conduct testing with both
potential users, and internal customers.
The website and/or content is also delivered on
a CD to the client for their permanent files. Final
payment is due at this time.
6. Initial Observation
and Evaluation. Technical support is provided free of
charge for the first 30 days after delivery of the final site.
During the first 30 days, the client should decide who will
later maintain the
site. CinchLink can help you decide on a maintenance
process, train you or another person to do it, or perform
complete ongoing maintenance for you.
to initiate a discussion of your individual goals for a
website that will enhance your business growth. Or call
Dave on 585-586-7652.
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